YourEncore Launches Center of Excellence to Feature Consumer and Products Research Talent

January 15, 2015 YourEncore Marketing

Industry-Accomplished Consumer and Products Research Experts Are Available to Translate Consumer Insights Into New Product Propositions

INDIANAPOLIS, IN--(Marketwired - Jan 15, 2015) - YourEncore (, a company that helps life sciences, consumer products and food companies solve complex innovation, compliance and productivity challenges, has launched the Consumer & Products Research Center of Excellence. This Center of Excellence will organize and create an extensive ready-bench of experts with unique skills that combine technical expertise with the ability to gather a deeper understanding of what's needed by consumers and customers.

YourEncore's industry-accomplished experts can quickly fill resource gaps with the right expertise to improve the speed, quality and success of existing product development projects. They also can be leveraged to augment company teams to expand innovation project portfolios and build overall innovation capabilities.With many companies struggling to meet revenue growth targets, business leaders are turning to their innovation programs to deliver a competitive edge and be productive in meeting business targets.

"During the innovation process there often exists a chasm between what a consumer wants and what is technically possible. This is especially evident at the 'front end' of innovation. Companies that are adept at understanding the needs of consumers and integrating these needs with what is technically possible will succeed," said Shekhar Mitra, Ph.D., Consulting Partner with YourEncore, and former senior vice president of global innovation for Procter & Gamble. "Consumer and products researchers uniquely deliver this critical link. YourEncore can provide experts with decades of experience to develop a holistic product development approach."

Since its founding in 2003, YourEncore has been providing consumer and products research expertise to companies, such as Procter & Gamble. The Consumer & Products Research Center of Excellence experts can help your company in:

  • Eliciting deep consumer insights, spotting trends and translating them into holistic consumer/patient experiences.
  • Understanding the relevant technologies and converting that into innovation models that guide consumer-centric innovation efforts.
  • Developing methods to measure product performance.
  • Converting innovation models into product and service prototypes and performance evaluations.
  • Creating, reviewing or documenting technical specifications.
  • Developing approaches to support claims and performance demonstrations across marketing media.
  • Designing, conducting and analyzing all forms of consumer or product testing.

Working closely with Dr. Mitra, the Center of Excellence give clients world-class consumer and products research guidance and quicker access to hundreds of proven experts.

The YourEncore Consumer & Products Research Center of Excellence is led by Kim Benz and Karen Kreutz, who together offer more than 70 years of related Products Research/Product Development experience with companies such as Procter & Gamble. Benz and Kreutz are featured in a recently published book, "OPEN INNOVATION: NEW PRODUCT DEVELOPMENT ESSENTIALS," from the Product Development and Management Association (PDMA).

YourEncore's professionals include a range of specialists with experience in all areas of Consumer Packaged Goods, Food and Consumer Health product innovation, including laundry, personal care, household cleaning and paper products, as well as prescription drugs, OTC and medical devices.

About YourEncore
Indianapolis-based YourEncore, an Inc. 5000 company, helps companies in the life sciences,consumer products and food industries solve complex innovation, compliance and productivity challenges by deploying industry-accomplished experts. YourEncore experts, which include MDs, PhDs, executives and practitioners, have on average 25 years of experience and are behind many of the most successful products on the market. In addition to advisory services, the company also offers the resources to act on its recommendations. Founded in 2003, YourEncore today works with 12 of the 15 leading global pharmaceutical companies and four of the six top consumer care companies. For more information, and follow us on Facebook and LinkedIn.

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