innoG: Masters in the Craft of Innovation

December 9, 2015 Jim Combs


“Developing a bold new product often takes more than a linear process, white board and pot of coffee,” says Andy Wong, product development guru and member of innoG. “It takes a creative team with diverse backgrounds, lots of experience, and a keen sense of the consumer.”

Confronted with stiff competition, thin pipelines and anxious shareholders, many companies are looking outside to the likes of innoG for just this kind of a team.

InnoG is shorthand for innovation + guild – a team of experts in the craft of innovation. The guild is a closely knit group of consumer product veterans, including an industrial designer, product development specialists, marketing & branding experts, a scientist and a renowned figure in the field of consumer insights. Although guild members have collaborated on many projects over the years, they recently came together under YourEncore to serve the company’s consumer and life sciences clients.

Whether a company is looking for a breakthrough new product or to jumpstart an existing brand, innoG can bring a new perspective -- and lots of experience. Guild members have developed products ranging from food & beverage, nutraceuticals and consumer electronics, plus tableware and toys. They have helped conceive, develop, launch and transform products with Pepsico, Hasbro, Hershey, P&G, Humana, M&M Mars, Georgia Pacific, Dial Corporation, Scotts and other industry leaders.

“To get breakthrough thinking, sometimes you need a disruptive process,” said Wong. “That’s difficult for many large companies to achieve in-house.”

The guild’s approach includes “disruptive harmony,” a unique way to harness the team’s diverse skills and perspectives, creativity and business savvy. For outsiders, the approach may appear a little free-flowing at times. But, because they have worked together on dozens of successful projects over two decades, the team delivers winning ideas quickly, in some instances just a few weeks. Their goal is to challenge the status quo to deliver transformational results for clients.

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