Innovation

  • Igniting Innovation Through Deep Empathy46:04

    Igniting Innovation Through Deep Empathy

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  • Igniting Innovation Through Deep Empathy– Part 2: Five Ways to Achieve Deep Empathy

    Igniting Innovation Through Deep Empathy– Part 2: Five Ways to Achieve Deep Empathy

    Design-thinking in innovation is essential to creating the passionate buyers that will flock to buy your product or service and remain loyal over time.

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  • Igniting Innovation through Deep Empathy: Part 1-The Design Thinking Model

    Igniting Innovation through Deep Empathy: Part 1-The Design Thinking Model

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  • Creating Competitive Advantage Through Talent Innovation [WHITE PAPER]

    Creating Competitive Advantage Through Talent Innovation [WHITE PAPER]

    The war for talent is intensifying. Companies are facing a complex talent ecosystem that require Chief Human Resources Officers and C-Suite leaders to think differently about their approach to talent.

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  • Win the Innovation Game through Strategic Base Hits

    Win the Innovation Game through Strategic Base Hits

    Innovation is the name of the game for company growth. As my YourEncore colleagues Shekar Mitra and George Deckner have recently written, it’s also a game that is increasing complex and...

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  • Leveraging Contradictions to Unlock Innovation

    Leveraging Contradictions to Unlock Innovation

    Tension can be a good thing.  Resistance is how our bodies build muscle. In teams, very productive work comes from teams that value and encourage differing points of view. This idea of...

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  • [WEBINAR] New Models for Breakthrough Innovation59:43

    [WEBINAR] New Models for Breakthrough Innovation

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  • The Most Important Question for Innovation Teams: Why Are We Here?

    The Most Important Question for Innovation Teams: Why Are We Here?

    “If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”  --Albert Einstein In his recent posts on innovation, Dr....

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  • 6 Critical Thinking Techniques to Spur Innovation & Problem Solving

    6 Critical Thinking Techniques to Spur Innovation & Problem Solving

      Last week I wrote about the importance of challenging paradigms to achieve breakthrough innovation. Once an innovation brief or problem statement has been clearly articulated, there...

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  • Creating Spontaneous Combustion for Innovation

    Creating Spontaneous Combustion for Innovation

    In recent posts, Shekhar Mitra shared the new model of innovation that is now driving breakthrough success. Essential to this model is bringing together teams with diverse backgrounds,...

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  • Reinventing Innovation: 5 Keys for Success

    Reinventing Innovation: 5 Keys for Success

    In my previous blog, I discussed the new model of innovation that is emerging. Companies of all sizes are leveraging both external and internal resources and processes in new and...

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  • Reinventing Innovation for the New Normal

    Reinventing Innovation for the New Normal

    Innovation is essential for sustainable revenue and profit growth and, most importantly for every enterprise and brand, to remain relevant to today's consumers and customers. More and...

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  • 4 Creative Visual Demos That Go Beyond Video

    4 Creative Visual Demos That Go Beyond Video

    Last week, I shared 5 visual communication tools that I use to inspire R&D and creative work, test ideas, sell products, and communicate complex technology. But after spending 26 years...

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  • 5 Visual Communication Tools that Build Brands

    5 Visual Communication Tools that Build Brands

    When you hear the term “product demonstration,” you typically think of a TV commercial showing how your product delivers its brand promise. Over the past 38 years, I’ve created hundreds...

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  • The Playbook for Demo Visualization Success

    Last week I discussed the critical role that claims and demos play in positioning and differentiating brands, and the 5 key principles that lead to compelling visualizations. In this...

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  • 5 Principles for Creating Powerful Product Demonstrations

    Communicating product benefits is crucial to establishing your product's competitive market position and breaking through the onslaught of commercial messages consumers receive every...

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  • [WEBINAR] Keys to Breakthrough Margin Improvement38:06

    [WEBINAR] Keys to Breakthrough Margin Improvement

    In this session Dr. Dahlgren and Dr. Kamman will share Keys to Breakthrough Margin Improvement. Gleaned from over 60 years of combined experience in R&D and Quality for leading CPG and Food companies,

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  • Strengthening R&D Effectiveness from the Start: The Power of the Problem Statement

    “A problem well stated is a problem half solved”-Charles Kettering, former CTO of General Motors and automotive innovator I’ve worked with hundreds of R&D teams over the past 35...

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  • Key Elements of a Desired Consumer Experience (DCE)

    Key Elements of a Desired Consumer Experience (DCE)

    In the world of Consumer Packaged Goods, there is a term that gets tossed around quite a bit:  the DCE – Desired Consumer Experience. What exactly is a DCE and why is it important?

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  • Consumer Insights: Understanding Women’s Life Stages

    Consumer Insights: Understanding Women’s Life Stages

    Understanding the underlying needs of a consumer during different life stages greatly impacts how you communicate the benefits of your product, from advertising to all product design cues.

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