Successful brands are easily recognizable; they build trust and loyalty; and they are memorable. Your personal brand is founded on these same principles. By learning how to effectively position your skills, interests and experience, you can develop a powerful story about who you are and the value you bring to clients.
To help you get started, it is helpful to understand five common myths about developing your personal brand:
- My Resume is My Brand
- Assessments Tools Define My Brand
- A Brand Isn't Important in Getting a Job
- I Can Do It On My Own
- Personal Branding is Just Self-Promotion
Myth 1: My Resume is My Brand
A good resume is the price of entry in today’s competitive market. Don’t get us wrong, it’s important, but the resume’s main function is to get you out of the “application” pile and into the “consideration” pile. There are more steps and individuals required for you to land that ideal job. A resume isn’t designed to make you unique and memorable, a brand is - and it does it in a fast and easy way. Let’s I be honest, how much time does anyone really spend reading resumes? We are much more likely these days to Google someone, so in the digital world you need a definitive brand.
Myth 2: Assessments Tools Define My Brand
Assessments (such as Myers-Briggs, StrengthsFinder, Birkman, Enneagram, etc.) serve an important role in providing personal insights and identifying strengths. But they’re more about placing you in a category with others or providing a list of attributes, as opposed to getting to the heart of who you are and what you do. A strong personal brand makes a clear promise told as a memorable story that helps you stand out.
Myth 3: A Brand Isn’t Important in Getting a Job
Good for you - it looks like you’ve been successful at your company. But the rules have changed. You can no longer rely on a single company to take care of you and it’s gotten more complex and competitive in the market. Since the late 90’s, having a personal brand has been encouraged - but now it’s essential. Your brand provides a clear and powerful message about who you are, what you have to offer and backs that up. It makes all the difference in landing the job you want or building a successful business.
Myth 4: I Can Do It on My Own
Having a can-do entrepreneurial spirit is a wonderful thing, but when it comes to your own brand, it’s the kiss of death for two reasons. First, it’s impossible to be an objective judge of ourselves. We don’t always know how others see us and we tend to underplay or miss our own gifts. Second, branding is an expertise that is deceptive in its simplicity. Creating a personal brand that truly connects with your target audience requires the perception and skills of an expert.
Myth 5: Personal Branding is Just Self-Promotion
OK, it’s not always easy to talk about yourself and what makes you special. Consider these two important insights. You already have a brand, so should you be the one in charge of managing it or would you rather let others do it? Also, consider for a moment that branding yourself can be one of the most genuine journeys you can take. To be able to say “this what I stand for, this is what makes me valuable, this is who I am” isn’t self-promotion, it’s an important and authentic act of self-definition and empowerment.
Your story is your personal brand. Through your experiences and insights, you are always further developing your brand. And you do not have to do it alone! With working besides your colleagues and furthering your network, you have great people and resources to develop your brand!
Interested in learning more on how YourEncore can help you develop your personal brand? Contact us to see how we can help! Subscribe to YourEncore Insights for regular content updates, including new content on personal branding.
Kathy Evans & Mike Taylor are personal branding experts with over 20 years of experience. To learn more about personal branding, contact Mike Taylor.