Innovation is the #1 CEO agenda item. It is crucial not only to deliver transformative or disruptive growth, but to remain relevant in the marketplace and sustain existing businesses and brands. Yet as many as 80-90% of new products fail. Why? One of the critical factors contributing to the success or failure of an innovation effort is the degree to which it is built from a true understanding of the end user. Finding that emotional connection and deep empathy is essential to creating passionate buyers. And passionate buyers are essential to innovation success.
Tune in to the free webinar as YourEncore Expert, Ms. Jandie Lane, shared processes, tools, and techniques that will help you nudge aside assumptions and delve deep into the type of human understanding that delivers breakthrough ideas and ignites passionate, engaged buyers. You’ll learn how to achieve deep understanding and emotional connection with your target end-user, based on Ms. Lane’s 30+ years of personal experience leading innovation initiatives, workshops, and training at Procter & Gamble, other F100 companies, as well as non-profit organizations.
About Jandie Lane: Jandie is a consumer/shopper/human behavior expert with a passion for helping companies elevate and accelerate their innovation, branding, targeting, and communication strategies. Jandie led client-side innovation within Procter & Gamble for 28 years; she now leads innovation workshops and training for Fortune 100 companies, non-profit organizations, teams, and individuals around the globe. A YourEncore Expert since 2013, Jandie leverages her background in behavioral psychology, sociology, and neuroscience to help her clients succeed. She uses tools and approaches from a variety fields, including Design Thinking, the Osborn-Parnes Model, Improv, Sensorial Exploration, and The Grove Strategic VisioningTM and Graphic Facilitation Model. Jandie received her Bachelor of Science in Psychology and Sociology from Miami University in Ohio. She has advanced training and certification in Design Thinking from Stanford University, IDEO Innovation, P&G Gym, and Innovation Facilitation from the Creative Problem Solving Institute (CPSI).