Consumer Packaged Goods

Access thought leadership from YourEncore Experts on the Consumer Packaged Goods industry.

  • [WEBINAR] Creating Competitive Advantage Through Mentoring38:43

    [WEBINAR] Creating Competitive Advantage Through Mentoring

    Watch Video
  • ×

    Subscribe to YourEncore's Consumer Goods blog for thought leadership straight to your inbox!

    First Name
    Last Name
    Company Name
    Thank you!
    Error - something went wrong!
  • [WEBINAR] Process Mapping: The First Step in Unlocking Supply Chain Value43:10

    [WEBINAR] Process Mapping: The First Step in Unlocking Supply Chain Value

    Watch Video
  • Health & Wellness: Patients as Consumers Driving Change - Part 1

    Health & Wellness: Patients as Consumers Driving Change - Part 1

    The face of healthcare is undergoing major changes. Traditional relationships between healthcare providers, payers and patients are being turned on their head. This revolution is being...

    Read Article
  • Leveraging Contradictions to Unlock Innovation

    Leveraging Contradictions to Unlock Innovation

    Tension can be a good thing.  Resistance is how our bodies build muscle. In teams, very productive work comes from teams that value and encourage differing points of view. This idea of...

    Read Article
  • [WEBINAR] New Models for Breakthrough Innovation59:43

    [WEBINAR] New Models for Breakthrough Innovation

    Watch Video
  • The Most Important Question for Innovation Teams: Why Are We Here?

    The Most Important Question for Innovation Teams: Why Are We Here?

    “If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”  --Albert Einstein In his recent posts on innovation, Dr....

    Read Article
  • 6 Critical Thinking Techniques to Spur Innovation & Problem Solving

    6 Critical Thinking Techniques to Spur Innovation & Problem Solving

      Last week I wrote about the importance of challenging paradigms to achieve breakthrough innovation. Once an innovation brief or problem statement has been clearly articulated, there...

    Read Article
  • [WEBINAR] Knowledge Management: How to Capture, Retain, & Leverage Expertise Before It Walks Out the Door47:39

    [WEBINAR] Knowledge Management: How to Capture, Retain, & Leverage Expertise Before It Walks Out the Door

    Watch Video
  • Knowledge Management: How to Become a Learning Organization

    Knowledge Management: How to Become a Learning Organization

    Our first two blogs in this Knowledge Management series demonstrated the imperatives for knowledge management, introduced approaches for eliciting expertise, and suggested methods for...

    Read Article
  • Knowledge Management: For Maximum ROI, Focus on Your Expertise MVPs

    Professional sports teams recognize certain athletes who are not only the best players on their teams but also serve as the lynchpin around which the team can build their "franchise"...

    Read Article
  • Knowledge Management: Do We Know What We Know?

    Do we know what we know? What?? Knowledge is information in action that delivers value. With the churn of right-sizing, reorganizing, relocating, and retirement, the knowledge, insight...

    Read Article
  • [WEBINAR] FSMA Compliance: Lessons from the Trenches42:26

    [WEBINAR] FSMA Compliance: Lessons from the Trenches

    Watch Video
  • FSMA Implementation: Getting Past “What” to “How”

    FSMA Implementation: Getting Past “What” to “How”

    After five years of listening sessions, draft rules, comment periods, discussion, analysis, planning, and compromising, the rules are final and the first compliance date for the Food...

    Read Article
  • 4 Creative Visual Demos That Go Beyond Video

    4 Creative Visual Demos That Go Beyond Video

    Last week, I shared 5 visual communication tools that I use to inspire R&D and creative work, test ideas, sell products, and communicate complex technology. But after spending 26 years...

    Read Article
  • 5 Visual Communication Tools that Build Brands

    5 Visual Communication Tools that Build Brands

    When you hear the term “product demonstration,” you typically think of a TV commercial showing how your product delivers its brand promise. Over the past 38 years, I’ve created hundreds...

    Read Article
  • [WEBINAR] A Picture is Worth 1,000 Words: Developing Powerful Product Demonstrations to Help Brands Grow43:46

    [WEBINAR] A Picture is Worth 1,000 Words: Developing Powerful Product Demonstrations to Help Brands Grow

    Effective product demonstrations and claim visualizations can differentiate CPG brands and drive growth - if done well. If done poorly, you can find yourself under fire from competitors and consumer

    Watch Video
  • The Playbook for Demo Visualization Success

    Last week I discussed the critical role that claims and demos play in positioning and differentiating brands, and the 5 key principles that lead to compelling visualizations. In this...

    Read Article
  • Which Comes First … the Claim or the Demo? 5 Principles for Creating Powerful Product Demonstrations

    Communicating product benefits is crucial to establishing your product's competitive market position and breaking through the onslaught of commercial messages consumers receive every...

    Read Article
  • [WEBINAR] Keys to Breakthrough Margin Improvement38:06

    [WEBINAR] Keys to Breakthrough Margin Improvement

    In this session Dr. Dahlgren and Dr. Kamman will share Keys to Breakthrough Margin Improvement. Gleaned from over 60 years of combined experience in R&D and Quality for leading CPG and Food companies,

    Watch Video
  • My 5 Favorite Qualitative Tools for Mining Consumer Insight

    My 5 Favorite Qualitative Tools for Mining Consumer Insight

    Knowing your target consumer inside and out is essential to designing winning products and crafting meaningful communications. Breakthroughs come from understanding their needs, values,...

    Read Article
  • loading
    Loading More...