Consumer Health

Access thought leadership from YourEncore Experts on the Consumer Health industry.

  • The Path to Patient Centricity: Part I

    The Path to Patient Centricity: Part I

    Learn more from Regina Shanklin on how seeing things from the patient’s point-of-view will help you meet them where they are and increase the relevance of your brand communications

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  • Igniting Innovation Through Deep Empathy46:04

    Igniting Innovation Through Deep Empathy

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  • Igniting Innovation Through Deep Empathy– Part 2: Five Ways to Achieve Deep Empathy

    Igniting Innovation Through Deep Empathy– Part 2: Five Ways to Achieve Deep Empathy

    Design-thinking in innovation is essential to creating the passionate buyers that will flock to buy your product or service and remain loyal over time.

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  • Igniting Innovation through Deep Empathy: Part 1-The Design Thinking Model

    Igniting Innovation through Deep Empathy: Part 1-The Design Thinking Model

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  • Welcome to the Real World: A Reality Check for Digital Health with Dr. Ron Razmi (Ep. 17 of The Pharmcast)

    Welcome to the Real World: A Reality Check for Digital Health with Dr. Ron Razmi (Ep. 17 of The Pharmcast)

      This week on The Pharmcast, we tackle one of the hottest topics in the life sciences and healthcare industry: digital health. The promise of digital health is enticing, and a...

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  • Health & Wellness: Patients as Consumers Driving Change

    Health & Wellness: Patients as Consumers Driving Change

    The face of healthcare is undergoing major changes. Traditional relationships between healthcare providers, payers and patients are being turned on their head. This revolution is being...

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  • [WEBINAR] Knowledge Management: How to Capture, Retain, & Leverage Expertise Before It Walks Out the Door47:39

    [WEBINAR] Knowledge Management: How to Capture, Retain, & Leverage Expertise Before It Walks Out the Door

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  • 5 Visual Communication Tools that Build Brands

    5 Visual Communication Tools that Build Brands

    When you hear the term “product demonstration,” you typically think of a TV commercial showing how your product delivers its brand promise. Over the past 38 years, I’ve created hundreds...

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  • [WEBINAR] A Picture is Worth 1,000 Words: Developing Powerful Product Demonstrations to Help Brands Grow43:46

    [WEBINAR] A Picture is Worth 1,000 Words: Developing Powerful Product Demonstrations to Help Brands Grow

    Effective product demonstrations and claim visualizations can differentiate CPG brands and drive growth - if done well. If done poorly, you can find yourself under fire from competitors and consumer

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  • Key Elements of a Desired Consumer Experience (DCE)

    Key Elements of a Desired Consumer Experience (DCE)

    In the world of Consumer Packaged Goods, there is a term that gets tossed around quite a bit:  the DCE – Desired Consumer Experience. What exactly is a DCE and why is it important?

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  • Consumer Insights: Understanding Women’s Life Stages

    Consumer Insights: Understanding Women’s Life Stages

    Understanding the underlying needs of a consumer during different life stages greatly impacts how you communicate the benefits of your product, from advertising to all product design cues.

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  • 3 Trial Barriers Preventing Your User Base From Growing

    3 Trial Barriers Preventing Your User Base From Growing

    If you want to grow your brand or product, you need more users. Simply put, trial barriers are the reasons why a target consumer does not purchase (shopping trial) or regularly use...

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  • From Snake Oil to Fish Oil: The Need for a New Approach to Off-Label Communication

    As you well know, off label communications is on my short list of regulatory policy and public health issues that keep me up at night.  Why?  There is a leadership vacuum on the topic,...

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